Blog 81: Health Club Marketing Effectiveness

All health club marketers should have the goal to optimize all of their resources in order to achieve the highest productivity possible. Health club marketing effectiveness is an aspect that will help you know if your health club marketing endeavors are meeting your goals.

It is imperative to figure out if your health club marketing campaigns are effective. You need to be able to gauge how well your health club marketing campaigns are performing in the marketplace. I am talking about numbers and as I have said a million times and I will continue to say, numbers never lie. The best way to gauge your health club marketing effectiveness is through conducting research on how well your health club marketing campaign has performed in the marketplace.

You can do this by determining how many info calls you are getting from your health club marketing campaign, how many appointments are you getting from the info calls, how many shows (people coming in for the appointments) are you getting from the appointments, how many sales are you getting from the shows, etc. Whatever your goal is in working on what you want to achieve through your health club marketing campaign, there are statistics and data that can be retrieved that will assist you in measuring the effectiveness of your health club marketing campaign.

You must incorporate different marketing media into your health club marketing campaigns in order to successfully analyze their effectiveness. No matter what media you choose, always come up with a system (matrix) where you can measure how effective your health club marketing campaigns are.

It’s very important for you to know what your return on investment is as this is the number your owners are always going to want to know. Health club owners always want to know the bottom line i.e., how much are they getting back from their investment (ROI). The only way you can figure this out is through analyzing how effective your health club marketing campaigns are.

Be aware of how effective your health club marketing campaigns are and you will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.