Blog 131: Health Club Marketing Eighty-Twenty Principle

The eighty-twenty principle is the situation in which a disproportionately small number (e.g., 20 %) of salespeople, territories, products, employees, customers, etc., generate a disproportionately large amount (e.g., 80 %) of a health club’s sales or profits. This phenomenon can be identified and addressed by conducting a sales analysis and cost analysis within your own health club.

Like most of the things I write about, I don’t remember where I learned the eighty-twenty principle. I didn’t start writing blogs until only a few months ago and I never thought I was going to be a writer, so unlike a lot of writers who write down where they read something and the author, publisher, and everything else, I can’t do that because I just don’t remember those details. I simply take notes on the relative and pertinent information.

There are a few main people that I study all the time but other than that I have read thousands of books, listened to thousands of CD’s and tapes and I am constantly feeding my brain. I apologize to those authors, originators, and publishers who came up with a lot of the stuff for not giving them the recognition but I don’t do it out of disrespect I simply just don’t remember.

These are just blogs of what I know, of what is in my head and I will just share with you what I remember about the 80:20 rule as well as the other subjects that I blog about.

I do understand and agree with the theory that 80% of the results come from 20% of the input. For example, I always heard that 80% of the wealth is owned by 20% of the population and 20% of the wealth is owned by 80% of the population. The 80:20 rule applies to a lot of things across the board when it comes to basic business principles.

For example, 80% of your training sessions may come from the 20% of your members. The 80:20 rule applies to a wide range of business-related topics. One of the most important aspects of your business where the 80:20 rules apply is 80% of the productivity and/or output from your business comes from 20% of your employees. Always keep in mind the 80:20 rule is applicable in a lot of different areas of your business.

Understand 80% of your success is going to come 20% of health club marketing campaigns and by determining the productive health club marketing campaigns (the 20% that are working) you will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.