Emotional branding is an excellent way for you to get the prospective member to commit his or her loyalty to your health club. In several areas of MMC®’s website and throughout our videos and in a lot of our blogs, we talk about the six core emotional needs of the consumer.
The emotional need for significance; this is a need of respect. Consumer wants to be respected and they want to know they are valued. Another emotional need is security; the consumer wants to know they are secure in their new home, your health club. Next is the emotional need of connection, a sense of love and belonging the consumer wants to experience from your health club. This emotional need is one of the great reasons to incorporate a membership program in your health club. If you have been anti-membership, you may want to re-think your position and incorporate some form of membership programs because membership the consumer the feeling of connection to your health club.
Another very important emotional need is variety. Consumers want to experience all the amenities that your health club can offer to them.
One of the other emotional needs you want to incorporate in your health club marketing endeavors is the emotional need of contribution. Everyone wants to feel they are contributing throughout their life. A great thing to do with your health club is to run different health club events and/or charitable events and let your members contribute in some meaningful way other than just a financial contribution. Another benefit to capitalize on when hosting charitable events is the free health club marketing for your health club.
The last one of the six core emotional needs is the emotional need to grow. Everyone needs to feel like they are growing. So another emotional need that you want to incorporate into your branding is to show the member how he/she will grow by being a member of your health club.
These are just some of the emotions that you can incorporate into your brand and health club marketing. These tools will help you in locking up the relationship with the consumer and earn the prospective member’s loyalty.
Start working on emotional branding and you will grow your health club and your health and fitness career.
For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.