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Blog 18: Health Club Marketing Hasn’t Changed Part 2

After putting together some mailouts for the months of July and August, it is time for you to think about September. If September is the beginning of your season, launch a health club marketing campaign announcing the opening of the health club for the new season. Think of something all core health club members want, package it in a way that is attractive, and find the most powerful medium to deliver your message.

If you chose to send out emails for your July health club marketing campaign, then switch to newspaper ads for your August health club marketing campaign, look at maybe doing a radio health club marketing campaign for September (of course, with a different draw), maybe a free teleseminar for October, a direct mail health club marketing campaign for November and so on.

Repeat this process for the remaining months until you get back around to July of the following year while changing up the offer, price, and medium of delivery each month. At the end of the 12 months, you can go through each campaign and analyze the results, keep what worked and throw it into your quiver, dissect the things that didn’t work, and try them with a new twist next year. You are probably thinking “this could take years to perfect”; and you’d be exactly correct. But ask yourself how long do you plan on being in this business, and if your answer is more than five years; go for it because it will catapult your health and fitness career and health club into financial freedom.

Always try to keep your message about your brand consistent. When people think of your health club, you want them to associate your brand to a specific message. Always change up the offer so health club members will pay attention to your health club marketing efforts but that doesn’t mean you need to change your pricing. You can advertise six of one or a half dozen of the other. Changing up your ads like this helps you find headlines that are strong and at the same time, you’ll discover the ones that are too weak.

Health club marketing is a science and art that requires a lot of time and attention for several years to learn how to effectively engage the health and fitness conscience as well as the deconditioned market. Everything is relative and this couldn’t be any truer than in health club marketing. You can do test health club marketing for a minimal investment but your return will be minimal as well. You get what you put into it is a real fact when it comes to health club marketing. But if your budget is limited and you don’t want to ask for help, then go for it and go for it consistently and you will increase your traffic and raise your health club’s revenue.

Be consistent with your health club marketing campaigns and you will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.