Blog 161: Health Club Marketing: In-Pack Premium

In-pack premium is a premium freebie included with the purchase of another product. For example, you buy a pack of protein bars and get a free t-shirt as a premium giveaway. Although this is an extreme example and most of the time this term is used in the retail industry in referenced to packaged goods.

But as usual, I like to think outside-the-box and figure out how I can use this tool in my health club marketing.

When I hear the word pack, the first thing I think of, is health club packages. When I hear the word premium, I think of premium health club services or premium health club products. I want to put the two together to create premium health club products and/or premium health club services packaged to be more appealing to the prospective member.

When you are in the business of growing a health club, you cannot stop thinking about ways to maximize your efforts to acquire new members. Think of health club packages you can put together by adding a premium health club product or premium health club service as a giveaway.

Today’s marketing is completely different than marketing 20 years ago of any product, especially health and fitness. It is so important that you understand the value of freebies. By giving things away, you are able to gain loyalty and trust from prospective members. When prospective members perceive you as being greedy and non-caring, they do their best to avoid you and avoid doing business with you, but when prospective members perceive you as a first-class health club and see you are willing to earn their trust and loyalty, they are going to commit their loyalty to your health club far easier than by any other effort.

Prospective members want to know you are willing to invest in each of them to gain their loyalty and trust. Put together some packages with premium gifts as giveaways and you will start to grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.