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Blog 3: Health Club Marketing: Is Your Health Club, “The Frog In A Pot Just Waiting To Be Boiled?”

“The boiling frog story is a widespread anecdote describing a frog slowly being boiled alive. The premise is, if a frog is placed in boiling water, it will jump out, but if it is placed in cold water that is slowly heated, it will not perceive the danger and will wait to be cooked to death. This story is often used as a metaphor for the inability of people to react to significant changes that occur gradually. According to contemporary biologists the premise of the story is not literally true; a frog submerged and gradually heated will jump out. However, some 19th-century experiments suggested the underlying premise is true, provided the heating is sufficiently gradual.”

Is your health club producing the revenue your owner(s) are expecting or are you waiting to be threatened with your job? Are you still hoping for a better year next year after slowly losing health club members over the past one, two, three or even four years? If you are seeing a decline in health club memberships, make no mistake…you and your health club are in a pot of slow boiling water.

It’s easy to say “it will get better next January”; but the reality is, it probably won’t. Hoping for a great January to carry your year is a recipe for disaster and unemployment. As soon as you see a dip in membership and health club revenue, start prospecting for new health club members.

There are numerous, affordable ways to prospect, like registration boxes, corporate telemarketing, email campaigns to your local businesses (you can get a free list from your Chamber of Commerce), buddy referral promotions, etc.

If you need some ideas on how to capture new health club members without any investment, other than the time it takes you to look us up on the web, go towww.healthclubmarketingmmc.com and click on the free download.

Don’t wait until you’re cooked before you get proactive and you will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.