List maintenance is simply maintaining your health club prospect and client list(s); keeping them updated and clean. This is a very crucial part of health club marketing because your marketing efforts are going to rely on the quality of your list. When people think of lists, they normally think of e-mail lists but in health club marketing, you should have numerous different lists. You should have a snail mail list, an e-mail list, a mobile list, etc.
When I say list, I’m talking about a list of prospects and their contact (current). You want to maintain these lists so when you launch a health club marketing campaign, you will have current targets on your list. One of the most important things when it comes to e-mailing, especially if you are a using third-party vendor (server) or even using your own IP (Internet Protocol) address, you want to make sure you are not flagged as a SPAMER and it is easy to become a spammer if you send out a lot of e-mails to an old list or expired list.
One of the things a lot of health club marketers say is, “you can always buy a list for such-and-such from so-and-so”. First of all, you are not supposed to buy a list for your e-mail marketing because e-mails are an opt-in form of marketing which means, prospective members have to give you permission before you send them e-mails. It is okay to send out one, two, three or even four unsolicited e-mails at a time, but when you start sending out numerous e-mails at one time, you can get flagged by your ISP (Internet Service Provider) as a spammer.
So always keep your health club prospect list and client list as clean as possible. Update them, take out the old contacts and make sure you don’t have a bunch of bad e-mails. The same thing goes for your mobile list, your snail mail list, etc.; you want to maintain them on a regular basis.
Maintaining your lists will help you a lot in growing your health club and your health and fitness career.
For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.