Blog 209: Health Club Marketing Opening Benefit Statement or OBS

According to www.about.com, traditionally, an initial impact statement for sales people to use at first contact with prospect, in writing, on the phone or face-to-face – the OBS generally encapsulates the likely strongest organizational benefit typically (or supposedly) derived by customers in the prospect’s sector, e.g., “Our customers in the clothing retail sector generally achieve 30-50% pilferage reduction when they install one of our Catch-A-Crook security systems…”

Designing an opening benefit statement when it comes to professional health club marketing and professional health club membership sales is important. Prospective members are bombarded with advertisements and the statistics say on average, a prospective member (consumer) is going to see at least 300 advertisements everyday and will pay attention for only the first 30 seconds to each advertisement he/she will see or hear.

These statistics tell you when it comes to your job as a professional health club marketer or professional health club membership salesperson, it is imperative you design an impressive opening benefit statement in order to get the prospective member’s attention and keep it.

When you design a professional health club marketing campaign or professional health club membership sales presentation, you must convey in the first 30 seconds the best benefit the prospective member can get for committing their loyalty to your health club. Prospective members have so many options of where to train and it is your responsibility to make sure they understand why they should train and commit their loyalty to your health club.

Prepare a benefit opening statement that you can immediately grab the attention of the prospective member. Once you have the prospective member’s attention, then you can easily engage them into a conversation as to why they have to make a buying decision today and commit their loyalty to your health club.

Always remember the psychological triggers of the prospective members when designing an opening benefit statement for your professional health club membership sales presentation and you will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.