Blog 100: Health Club Marketing Point of Sale

Point of Sale (POS) is the time a transaction is completed. It is the point at which a customer (new member) makes a payment to the health club in exchange for a health club membership, fitness products, and/or health club services.

It requires numerous components to get a prospective member to the point-of-sale including, but not limited to, health club marketing and professional health club membership sales.

Sales just don’t happen; you can hope all you want just like you hope for good season or you hope to get more traffic at your health club but “I hope” will not bring you sales. You must get traffic in the door and the way to do that is through marketing your health club.

Once you market to the prospective member that fits your demographic profile and get the prospective member in the door, it takes a professional sales system to get the prospective member to the point of sale. At MMC®’s website, you can get a free download (https://www.healthclubmarketingmmc.com/hc-free-download/) of the proper way to take a prospective member through an interview, tour of the health club, and then through the process of closing the sale.

The point of sale is where you can offer other incentives to get the prospective member to bring in their buddies to the health club. You can give incentives for the member to spend in the profit centers; e.g., you can give them coupons for drinks, tanning, etc. You can give various offers at the point-of-sale; that is give the member different incentives to further lock up the relationship.

Once you have a prospective member at the point-of-sale, you may wish to give him/her unannounced gifts, bonuses, etc., to really cement the new relationship and make the member feel really good about his/her investment.

Customer service starts at the point of sale and should continue at the highest level through the life of the health club member relationship. So remember, the relationship doesn’t end at the point of sale, it starts at the point of sale.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.