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Blog 117: Health Club Marketing Quality Assurance

Quality assurance as defined by Wikipedia (www.wikipedia.org) refers to the engineering activities implemented in a quality system so that requirements for a product or service will be fulfilled. It is the systematic measurement, comparison with a standard, monitoring of processes, and an associated feedback loop that confers error prevention. This can be contrasted with quality control, which is focused on process outputs.

Wow, Wikipedia really went into depth for quality assurance. Bottom-line is, quality assurance is about doing what you say you are going to do. Make sure you provide the health club product that you are saying you are going to provide, you extend excellent customer service, you make sure that you take care of the health club, make sure that you give a valuable health club product and/or health club service that is worthy of the member’s money.

Quality assurance is making the simple things the very best for every prospective member that comes into your health club. Simple things like when the prospective member arrives and goes into the locker room to take a shower make sure that the locker room is the cleanest locker room in the city. Make sure the weight machines are in really good condition, the health club is clean, etc. When a prospective member comes into your health club and they feel welcome and comfortable, that is quality assurance.

Quality assurance is making sure that your members are going to get the very best quality and value available for their dollar.

I like to relate everything to health club marketing and when it comes to quality assurance you want to incorporate quality service into your brand.

Make sure your management and staff is checking everything going on within the health club to make sure that you are providing the best service possible and the health club manager is taking time to inspect what he expects from his staff so when the prospective member comes into the health club, they are assured the best quality service possible.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.