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Blog 150: Health Club Marketing: Real Life Marketing

Real-life marketing as defined by www.businessdictionary.com primarily revolves around the application of a great deal of common sense; dealing with a limited number of factors, in an environment of imperfect information and limited resources complicated by uncertainty and tight timescales. Use of classical marketing techniques, in these circumstances, is inevitably partial and uneven.

Real-life health club marketing is a component of marketing that you can incorporate when acquiring new members. There is a saying in marketing, “raw is real and real is raw”. When it comes to acquiring new members and you are targeting the average Joe, from middle-class and upper-middle-class, sometimes it is best to use real-life marketing to get their attention and draw them into your health club.

There is a portion of prospective members out there who love all the fluff and gimmicks when it comes to looking for a health club. But when you are dealing with the masses, the 80% of the population (or in our case we are looking for middle-class and upper-middle-class, the 40 percentile) we want to relate to them on their level.

We want to speak to them on their level and address matters that are important to them, e.g., the economy, convenience, commitment, loyalty, etc. These are all words that resonate with the average prospective member. When you incorporate real-life health club marketing into your marketing strategy, it gives you an opportunity to engage the average prospective member.

A lot of prospective members are tired of being promised the sun and moon, knowing very well that what they are going to get is completely different. But if you are straightforward with your health club marketing efforts and engage the prospective member on their level with honesty, sincerity, and real-life benefits and reasons for joining your health club today, you will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.