Blog 112: Health Club Marketing Relationship Marketing

Relationship marketing is developing and maintaining long-term relationships with individual members.

The only way possible way to have long-term relationships with members is by making sure the relationship is a win-win relationship. The member must be receiving exceptional service from you in return for their loyalty, and when marketing for prospective members to commit their loyalty to your health club, you must keep that important fact at the forefront.

The key thing in trying to build a relationship is always look at what it is that the other person (in our case, the member) wants to get out of the relationship. On our side, we always want to retain the member so we can retain the revenue, but it has to go far beyond that.

If we just look at it from our perspective, we are never going to be successful at locking up relationships with prospective members; it can’t be just about the dollar. On the other hand, if we go into the relationship looking to satisfy the needs of the prospective member first we will then be able to lock up the relationship because we will be giving the prospective member what they want most.

Relationship marketing is so much easier than anybody realizes. Your prospective member has certain emotional needs that he or she wants to meet so just to start with the basics first. How do you make the prospective member feel significant, how do you make the prospective member feel loved, how will you make the prospective member feel that they have something to contribute, how will you make the prospective member feel secure and comfortable, etc.? These are some of the basic questions you need to ask yourself, and your members, before designing a relationship marketing campaign.

Health club marketing campaigns that are designed with a specific goal of building relationships always work if designed properly. You need to find out what the prospective member’s needs in your community are first, then your needs will be met as a by-product of meeting the prospective member’s needs.

Incorporate relationship marketing into your health club’s marketing strategy and you will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.