Blog 7: Health Club Marketing: Remember The Good Ones

Today I want to talk about confidence. There is an enormous difference between confidence and cockiness. Cockiness is being overly arrogant and confidence is being sure of oneself and one self’s ability which comes from knowledge and experience. Professional health club membership sales require you to be confident in your ability to provide the necessary information, education, and enthusiasm about health and fitness and the value of your health club to a prospective member.

Some people are just born with self-confidence and others need to work on it.

I am here to tell you yes; you can build your self-confidence just as you can build a muscle. The first place to start is by remembering your successes in life. Remember all of the times you won at something, accomplished a goal, was faster than someone else, stronger than someone else, made an A on an exam, got a raise, overcame an addiction, beat an illness, etc. We all have enormous victories in our life but most people focus on the negative as opposed to the positive. It is just as easy to relive your successes in life as opposed to your challenges.

When a prospective member comes to your health club he/she is looking for guidance; whether it is how to lose weight or what health club membership fits their budget and goals.

These prospects are entrusting you with their hard-earned capital and relying on your expertise to help them make the best decision. A sale takes place when one person transfers his/her enthusiasm about their product and/or service to another person.

Study your craft, be confident and enthusiastic and you will soon be increasing traffic, growing your health club, and growing your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.