When marketing your health club, you want your message to get across to your prospects and maintain consistency within your marketing. For example, your logo and your catchphrase must be consistent in your marketing efforts while changing your offer relative to your current health club marketing campaign. If you want perspective members/ members to know that you have the most exclusive health club or you are the most affordable health club within the community, you must have that repeated in your message over and over. For example, if you have the best health club or were voted number one health club within your community, make sure that it is repeated often so people will recognize that and associate that to your health club and as part of your brand.
Repetition is the mother of skill. Create your message that you want delivered through your health club marketing. Build your brand that you want people to associate with your health club. Develop these aspects of your health club marketing and repeat them consistently. Constantly put it out into the marketplace in your health club marketing and advertising while selecting all types of media for delivery of your message. By doing so, it will accomplish the same goal; although, with variation you will be able to reach a different demographics. Use the same consistent message and slogan and be aware of changing up the offer or the hook in your marketing efforts. Never drop the ball when it comes to repeating your health club marketing efforts within your community.
One of the reasons why I love direct mail in health club marketing is because it will enable you to target a specific market within the radius of your health club. This allows you to repeat the message over and over again in order to peak the prospect’s interest because it is important to get their immediate attention maintaining the same message and brand. By doing so, it will start to condition the prospect to think of your health club when they think of health and fitness.
Use repetition in your health club marketing and you will grow your health club and your health and fitness career.
For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.