Do your best with the resources you have. Often times when I am speaking with health club managers or membership directors about health club marketing, I will hear them say, “Chuck, I just don’t have any budget whatsoever to spend on health marketing”, “My owner doesn’t believe in health club marketing and he only allocates a very small portion of our revenue for advertising for the health club.”
When I hear this, I am saddened because health club marketing and health club advertising is essential to grow the business and/or grow health club membership. I also understand it coming from an owner’s point of view that funds are limited and it is difficult to justify taking revenue from one area of the business to invest into marketing and advertising especially if the previous advertising failed to yield an acceptable return.
When you have a health club marketing program or member acquisition health club marketing campaign like MMC®’s, it’s easy to run campaigns because we look ahead and have figured out a way to make our programs self-funding and no-risk to the owner. But not all health clubs marketing is self-funding, in fact, unless you know that you can double or triple your investment, it is very difficult to take the risk.
We all have resources available to us in everyday business and if you think about it you have at least 20, 30, 40, even 50 prospective members coming into your health club every day; those prospective members are resources. You have a list of 100 to 500 e-mail addresses which are resources as well. Other resources available to you are the local residents’ phonebook, health and fitness stores, etc.
There many different platforms you can use to market your health club. The most important thing is to start thinking outside-the-box. Every health club marketer has the opportunity to grow their health club and their health and fitness career.
For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.