Blog 39: Health Club Marketing Routines

One of the keys to raising revenue and increasing traffic for health club is to be consistent in your health club marketing campaigns. I don’t just mean being consistent in your message, although that is extremely important in building your brand. I mean getting yourself into routines that set your health club marketing up on auto pilot.

There are routines that you can get yourself into that will keep you on track so you don’t fall behind. Momentum is everything when trying to increase revenue. Health club marketing can’t be “hit or miss”.

Getting into routines gets you out from worried and frustration. Most health club marketers have a bad month and start to lose their confidence and soon start making ridiculous mistakes. Unfortunately, most health club marketers “fall” into their routines as opposed to “creating” their routines which will set them up for success.

The best routine to ingrain into your daily life is, every morning get up and look at the numbers from the night before. Most health club marketers don’t want to do this because on some days, it can be extremely depressing, get over it. You need to know the numbers to know where you are; and numbers will never lie to you. Once you know the numbers, i.e. how many sales were made, closing percentages on call ins and walk ins, where the prospects came from, e.g., your newspaper ads, radio spots, etc.

Analyze everything. A routine is simply a mold. You must mold your daily activities into a routine that become as a sub-conscience as breathing.

Throughout future blogs, I will be sharing more on creating routines to increase your success in health club marketing.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.