Blog 173: Health Club Marketing: Sales Call

A sales call is a meeting between a prospective member and a salesperson/membership director who engages in selling health club memberships, health club products and/or health club services. Sales calls can either be face-to-face or over the phone.

When reading this blog, some of the health club professionals are going to say, they are not in the business of going out on or making sales calls, where in actuality, they are in the business of going out on and making sales calls; although they may not know it yet.

One of the ways you can grow your health club and your health and fitness career is by going out and calling on corporations to offer a free mini health and fitness seminar or a free training session which can actually be done on-site.

When it comes to health club marketing, growing your health club and growing your health and fitness career, you must be creative; you must be thinking outside-the-box. There is enormous earning potential by simply getting out of the health club and going out into the community.

There are numerous ways to generate business and interest in your health club by going out and meeting with, or calling on, various businesses and organizations within your community.

I realize, in the health club industry, health club professionals don’t like to think of themselves as sales people and actually hate the connotation associated to the word “sales”. But the reality is, in any business, you are a salesperson whether you own your own business or you are responsible for growing someone else’s business, you must embrace the art of professional sales.

You can choose to call it whatever you want, you can call yourself a health and fitness missionary but you must get out and make sales calls. If you don’t like doing so, you can hire a salesperson or a firm like MMC® who loves the sales industry and knows the sales industry inside and out.

In the health club industry, sales calls can be a key component to help you grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.