Samples and free trials are forms of sales promotions used in the health club business, which gives prospective members the opportunity to experience health club products and health club services, often in small quantities or for a short duration without purchasing the health club product and/or health club service.
Everyone loves freebies but never forget, if people do not pay, they won’t pay attention. What I mean by this is, if people invest their hard earned capital into a health club membership, health club product or health club service they are going to pay more attention. Free trials and free samples are excellent ways to get prospective members in the door of the health club.
I have said numerous times that you want to put together a professional website where you give free information to the public about health and fitness every week. Send out free newsletters, (not sales brochures) and articles that give instruction and give education on health and fitness. You can also send out free surveys, free analysis, and free data, along with health club weekly memberships.
By giving all of this information free, you will continue to get the prospective member to pay attention to your messages. The challenge with most health club marketers is all they see is today and they forget that there is a tomorrow. If you are constantly just trying to sell your prospective members by blasting your emails every week with a discounted memberships or some other promotion (daily special) you are never going to keep prospective member’s attention.
You are going to lose the prospective member’s interest if you don’t give him/her free trials or free samples every now-and-then. For example, if you want to launch a promotion just to build your brand and maybe a little revenue, you can give a free protein bar with any training session or a free drink with the purchase of any other health club product.
There are numerous ways that you can incorporate “free” into your health club marketing campaigns to grow your health club. Health club personal trainers should always have some type of free session incorporated into their business model.
You are building your own brand and you must think of your sessions as an opportunity to drive prospective members to your health club. Your health club needs traffic and a great way to get traffic as a health club professional is by giving free training sessions. You could look at it as investing into building a client list. Just think of ways that you can use this valuable tool of “free samples” and “free trials” to help you grow your health club and your health and fitness career.
For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.