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Blog 79: Health Club Marketing Service

Every nuance of service/customer service is unique and can never be repeated exactly. The reason why it is considered unique is because each time you render a service to your prospective members, the delivery, action and approach are different. Your service will vary on every consumer you will be dealing with, but you have to make sure that you maintain consistency in the message of your brand you want to get across to your health club market through your customer service.

Service is a key component in building health club loyalty programs. Throughout my entire career, I have taught the importance of the three S’s in the health club business; sales, service and sanitation. Without a sale there will be no one to service but once you have done the proper research, marketing, and proper sales initiative to engage the consumer and draw them into your health club, service will automatically come into play. You must create a service program that is far beyond what the consumer expects from his or her commitment to your health club. Health club loyalty programs all begin with service and the more service you provide, the more consumers will pledge their loyalty to your health club.

Service can also be sold as a separate entity within your profit centers. I am referencing the health club services that are not provided within your health club membership or health club package, e.g., tanning.

Everyone has a basic human need to feel important, significant, and respected. The best way to accomplish this goal of making the consumer feel these emotions is through customer service. The more unexpected customer service you provide, the easier it will be to get the consumer to commit their loyalty to your health club.

Focus on customer service and you will grow your health club and your health and fitness.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.