A tagline defined by Wikipedia (www.wikipedia.org) is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product or to reinforce the audience’s memory of a product. Some taglines are successful enough to warrant inclusion in popular culture, for example, Nike’s “Just do it.”
A couple of examples taglines that we tend to remember are Apple’s tagline which is “Think different”, and MMC®’s “Driving up health club revenue”.
The tagline’s main purpose is to help the health club market products and services to a certain demographic. It should be a brief phrase that sums up what they do and what they want their brand to say.
Taglines should not be confused with slogans. Slogans are phrases to make the prospects feel safe and secure with the health club, health club products, and health club services. For example, MMC®’s slogan is “The marketing company that hits ‘em straight”, “You’re in good hands with Allstate”, and United Airlines’ slogan is “Fly the friendly skies of United”, etc.
Unlike taglines, slogans are sometimes changed. Although, it is my personal opinion that once you have created a slogan that truly represents your brand you should never change it unless absolutely necessary.
Consistency is paramount in building a brand for your health and fitness career and/or your health club. Even as a professional trainer, you want to come up with a tagline that sums up the tone and premise of your brand.
When the community thinks about health and fitness, you want your name to be at the forefront of their mind.
Come up with a solid tagline and slogan for your health club marketing campaigns and you will grow your health club and your health and fitness career.
For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.