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Blog 49: Health Club Marketing Unconscious Competence

The next and final stage in mastering a given skill is “unconscious competence” (you are now aware that you are now equipped with tools necessary in accomplishing a specific task, e.g., health club marketing.) This is the stage when you can start to accomplish a task without even thinking about the fundamentals because they have become second nature to you. At this level, your new skills in health club marketing become habits, and you perform the task without conscious effort and with automatic ease. This is where you start to excel in health club marketing due to your confidence and ability.

As you put together your ads for your health club marketing campaigns, you will be amazed because they will just start to fall into place because you have already mastered your craft. You will be so proficient in creating your health club marketing campaigns that you won’t even have to think about the fundamentals. Now you can think about what will be your next tagline, how you can develop a certain package that can grab the attention of your prospects/ members, or how you are going to set a new trend in the health club industry, etc. These are things you are always going to have to think about, but when it comes to the fundamentals of health club marketing e.g., increasing your membership base, raising revenue, etc., it will become an unconscious effort, therefore, catapulting you into “unconscious competence.”

In the final analogy of driving a vehicle, while in the “unconscious competence” state, you can now drive the vehicle without thinking about the clutch, the gear shift, the accelerator, etc. You can now drink coffee, eat a sandwich, or text/call someone, (I am not saying that you are supposed to do these things while driving but I am just letting you know that you are now able to do them or just about anything you want to do) while you drive now that you have mastered the skill of driving a vehicle with a manual transmission and it already became second nature to you.

Be aware of the four stages in mastering a new skill set (health club marketing) and you will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.