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Blog 153: Health Club Marketing: Unique Selling Proposition Or USP

All professional health club sales presentations should be designed around a unique selling proposition. There is so much inventory available in the health club industry and prospective members which allows members to pick and choose where they want to train and commit their loyalty. It is your responsibility to get the prospective member to understand the unique benefits and services your health club provides that he or she cannot get in any other health club. It should be your goal to come up with at least a dozen, and if you are really aggressive, hundreds of unique reasons why every prospective member should commit their loyalty to your health club.

When health club marketers think of unique features of their health club, they think along the line of services they offer that are unique that will allow them to dominate their health club market. A lot of you reading this blog are saying to yourself, “Well, we all offer the same thing.”

That might be true on the surface, but think about this; you are reading this blog right now, therefore, you are one out of a thousand. That, in itself, is a selling point that you as a health club professional take interest in the future of your health club and your professional health and fitness career. This is a unique selling point you are willing to go the extra mile to educate yourself to better serve your prospective members and or your members.

When you are thinking about your unique benefits and unique services, they don’t have to be complicated and expensive. Keep in mind that some of the simplest things are the most important reasons why a prospective member should enrol in your health club today.

Always remember the basic core emotions every prospective member is looking to satisfy. For example, connection, contribution, security, excitement, growth, etc. These are basic core emotions that the prospective member has to satisfy. It is your goal to make sure the unique benefits and services you offer will satisfy these prospective member’s core emotions.

When the prospective members feel that these emotions can be satisfied by becoming a member of your health club through your unique health club membership sales presentation, you will absolutely grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.