Blog 12: Health Club Marketing With No Downside

Health club marketing with no downside is absolutely possible. In fact, MMC® has three (3) no-risk/self-funding promotional campaigns specifically designed around the concept of “no downside” health club marketing. My goal throughout my entire career has been focusing on minimizing the downside of health club marketing and maximizing the upside of health club marketing.

Nearly every investment we make has a potential downside. In today’s economy, even secured municipal bonds have possible downsides with so many cities, and even states, on the verge of bankruptcy; and yet they are supposed to be some of the safest investments available to mankind.

There is an entrenched paradigm that you must take enormous risk to possibly get huge returns on your investments; this is more of a myth than a reality. You do need to be smart and educate yourself but there are numerous ways to receive enormous returns on your investment if you get out of your own way and start thinking outside-the-box.

But it’s not just the downside that should worry us; we should also be concerned about the upside as well. We hear people talking about a 10% return but the risk factor is ridiculous in some cases. Unfortunately, in most cases, when it comes to investments we barely make a return worth our time much less the invested capital.

You have already made an enormous investment of time, capital and collateral into purchasing/building your health club; let it pay the dividends you hoped for instead of draining you physically, mentally, emotionally and financially. It is time to demand a return on your investment.

The best way to market your health club is to partner with a company like MMC® who puts their money where their mouths are and has a vested financial stake in the success of your health club marketing campaign; hence, making the health club marketing campaign no-risk/self-funding with no downside to you.

But if you chose to do it alone you can definitely reduce the possible downside by doing the proper market research and by doing soft launches as opposed to full blown health club marketing campaigns in order to gauge your risk versus return.

Make sure your health club marketing campaigns have no downside and you will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.