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Blog 133: High-Pressure Health Club Membership Sales

High-pressure selling is a selling approach in which the salesperson attempts to control the sales interaction and pressure the prospective member to make a purchase.

High-pressure selling is absolutely ridiculous in any situation because you are pressuring the prospective member to buy your health club product or your health club service. You are making a major mistake by facilitating this kind of sales tactic because prospective members might be intimidated into doing something on the spot but as soon as they are away from you they are going to change the course of action.

What I mean by this is, they might cancel their agreement and ask for a refund when they are in a nonthreatening environment or non-intimidating environment which means, they are going to do it over the phone or by email and you will never see them or their training buddies again.

High-pressure sales should be criminal, and it is, unethical. I have said it at least one hundred times; that a good salesperson is a great listener. You have to be an active listener so you can find out what exactly are the prospective member’s needs and wants then show the prospective member how your health club product and/or health club services will help him/her achieve their goals.

Health club professional membership sales is about listening, gathering information, doing research, etc., then demonstrating how your health club products and health club services can meet the prospective member’s needs. Keep in mind that the person with the most information always wins so if you learn how to professionally sell health club products and/or health club services you will never have to pressure someone into purchasing your health club products or health club services.

High-pressure sales should never be tolerated by any health club. All they do is make prospective members very uncomfortable and make them regret ever coming to your health club. A lot of industries in the past have been accused of high-pressure sales tactics and it has damage the reputation of the industry as a whole.

In the health club industry, we are professionals and we should conduct ourselves like professionals. We should learn to sell professionally when someone purchases a health club product, health club service, and/or health club membership.

Prospective members want to be treated with respect and dignity and they want to know you are truly concerned about their needs. There is no place for high-pressure sales in the health club industry.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.