Blog 91: Loyalty Health Club Marketing

Loyalty marketing focuses on growing and retaining existing members through incentives, customer service, and member/loyalty programs.

If your desire is to retain more of your members you must think about the health club products and health club services you are offering and make sure they are satisfying the needs of your members. You have to give real value in order to get members to even consider pledging their loyalty to your health club.

This can be done by taking customer service to a new level. Most health clubs concentrate on the financial aspects of different loyalty programs that focus on incentives like extra months for early renewals or discounted monthly dues for renewals, etc.

We are all familiar with the monetary incentives health clubs offer to keep members with the club but this tactic is more like paying them to stay than earning their loyalty.

If loyalty is what you want then you need to satisfy the member’s emotional needs as well as their financial needs.

You need to make them feel they are an important part of your health club. They need to feel respected, wanted and valued. They need to feel like they are growing within the health club.

All of these feelings contribute to the member’s willingness or desire to be loyal to your health club. You must think outside the box when you are designing your loyalty programs and your loyalty health club marketing campaigns so that you not only satisfying the financial needs of the member but also you are giving them the opportunity to meet their emotional needs as well.

Loyalty health club marketing illustrates the value a member will receive for being a loyal member of the health club.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.