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Blog 217: Market Rate of Interest vs. Health Club Marketing

Today’s topic is not necessarily about market rate of interest. It is about the enormous unnecessary expenses you incur when you are borrowing money from a bank or any other lending institution when your goal should be to increase your revenue at your health club and not go further in debt. It is far easier to design a health club marketing campaign that will acquire new members and therefor grow your health club and it’s revenue. I know for the past 3, 4, 5, or maybe even 10 years, you have been trying to acquire new members without any (or minimal) success; the problem is, you are still doing business as usual. You are doing business the way health clubs did business 10, 15 or even 20 years ago.

Today’s consumer (prospective member) is unlike any of past generations and a complete different set of rules apply when it comes to marketing your health club to the millennial. Your targets (prospective members) have far more opportunities to train at one of a dozen different health clubs and they will shop for the best value. This is so different than 10 or 15 years ago. They have more options and are better educated when it comes to consumer shopping. They have far more resources available to them via the Internet to be able to shop prices and value of health clubs without ever leaving their home or office.

This is not rocket science, whether you like the idea or not, you must adapt or die. You don’t have to discount health club membership fees to get prospective members into the door, you just have to restructure your health club marketing campaign to where your club is more appealing to the prospective members than your competitors.

You have to create a health club marketing campaign that will make your perceived value by the prospective members of being far greater than you were before. Put out some advertisements in the local newspapers that are polar opposites of your competitors and build a website with powerful keywords where prospective members can see your health club when they go online. Give them a little information by sending out monthly tips or anything informational so they will see you are willing to go one step further than your competitor to engage them and they will automatically assume you are willing to do the same when it comes to your health club. By doing these two simple things, you will see an increase in your response rate opposed to what you have seen in the past.

MMC® has no-risk, self-funding cash promotions (https://www.healthclubmarketingmmc.com/no-risk-self-funding-health-club-marketing-campaigns/cash-promotion/ ) that can raise between $100,000.00 to $500,000.00 in immediate cash for your health club. Running a health club promotional campaign with MMC® to acquire new members is a far better idea than putting yourself deeper in debt when you borrow money from a bank or any other lending institution. So in short, who cares what the market rate of interest is today. Grow your health club with MMC® and never borrow money again.

When you partner with MMC®, you never have to worry about the market rate of interest because you will definitely grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.