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Blog 14: No Time for Health Club Marketing

Like the hamster on the wheel…work 14-hour days but you can’t seem to get ahead. Does this sound familiar?

Today let’s talk about time management. It is a given in the health club industry that as a health club professional and/or GM you are slammed from sunup to sundown during the season and find very little time to grow your health club, and even worse, your health and fitness career. Yet, there is this enormous weight on your shoulders to increase revenue but yet have never been schooled in health club marketing.

Not having enough time and being overwhelmed every day is a common feeling for those of us who try (or are expected) to do too much. The first thing you need to do is sit back for a minute and take a deep breath and think about your ultimate goal. Unfortunately, your ultimate goal is not your choice to decide, and therefore, you have no say over it whatsoever. Since you are running a business and all businesses (health clubs) are fueled by revenue, your number one priority (goal) should be “How do I grow this health club?” Mortgages, payroll, inventory, maintenance, electric bills, taxes, etc., etc., etc. all depend on you to increase revenue and the only way possible is through health club marketing.

The wonderful thing about it is, you can do this with very little effort and education in the health club at all. I know right now you are thinking I have lost my mind but stay with me. The best time to run a major health club marketing campaign is during your off-season (the summer). MMC® has launched the majority of our member acquisition health club marketing campaigns in the off-season raising as much as $450,000 while no one was even working out. This is exactly what you need to do. No, I’m not saying you should be expected to know how to launch this type of health club marketing campaign and do those kinds of numbers, but I am saying you can get better prepared.

This year do your health club marketing plans during your off-season, focusing on your major health club marketing campaign to be launched during your absolute slowest months (June, July, and August) and have a minimum of three more to launch throughout the year. Have everything ready well in advance, i.e., ad copy, ad design, vendors, know your mediums of delivery, and so forth so when you get into your season all of your health club marketing is ready to launch on the predetermined dates.

Being this prepared and knowing you already have the most important part of your job completely laid out will take you from being overwhelmed, overworked, and underpaid, and having no time to change it to being enthusiastic, worry-free, handsomely paid, and having the time to enjoy it.

Design your health club marketing campaigns in your off-season and you will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.