A premium content offer is some type of high-quality, in-depth content that you can give to your prospective member for free in order to convert them into a sale at a later stage.
Examples of premium content offers include; eBooks, instructional DVD’s, webinars, podcasts, research material’s, case studies, audio downloads, etc. Premium content offers can basically be anything that provides good educational resource value to anyone who may be interested in your health club products and/or health club services.
An excellent example of a premium content offer would be a personal trainer putting together a 30-minute free training session on DVD and handing them out to anyone who comes in for a tour of the health club.
Another version of this would be to put it as a free download on your website for anyone who registers with your website and then take them to a second step of the sales process which could be having them read your blogs and so on. Take them through the process of a sales presentation without even trying to sell them anything.
Informational and educational content is today’s way of selling. The information highway is exactly that; a highway for information to travel. Prospective members have become accustomed to going to the Internet to research health club products and health club services. Premium content offers presented through your health club marketing endeavors are excellent ways to start conversations and relationship with members.
You can also put together a newsletter about health and fitness. This is something that you may offer to anyone who visits your website or comes to your health club as a monthly newsletter with free tips on health and fitness.
There are numerous ways to make premium content offers throughout the health club industry if you just think about it for a while. The idea is to give quality education and information to the prospective member absolutely free.
I realize this is a new concept for most people because we are so used to guarding all of our intellectual property and only releasing it when we are being compensated. But today we are living in different times, we are now living in the information world and if you are not sharing your information, there is no way people will know you are an expert in a specific field.
It is paramount to success that you get your name and your brand out to your community as the “go-to” health club professional for instruction. Letter premium content offers can deliver proof to your community that you are the expert when it comes to health club products and health club services.
Incorporate premium content offers into your health club marketing and you will grow your health club and your health and fitness career.
For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.