Rebates are rarely seen in the health club industry but should be considered as a possible resource, especially for gathering valuable data. Rebates are a form of sales promotion that could be used in your health club marketing to lower a prospective member’s final acquisition cost for a product purchase. Health clubs should require prospective members to provide information and/or undertake some kind of consumer purchase or usage survey after the purchase, but only after you receive the information will you give the incentive (rebate).
You see a lot of rebates given in the car industry and larger corporations because they are gathering pertinent information on their consumers. Their idea is, this is an investment that would have cost a lot of money and demanded a ton of work to conduct the different types of research necessary to find out this information. Not to mention, it may not be nearly as accurate as it will be coming from someone who actually purchased and uses their products.
Giving incentives (rebates) is an excellent way to gather information. Every health club wants to know the demographic their product is reaching. Intelligent successful health clubs know their products demographic when they start selling their products because they have done the research (hopefully) before they opened or bought the health club. But demographics change and you will get more in-depth information by offering these types of rebates. This information will be an enormous asset when you are building your prospect profile which is very important when it comes to health club marketing. The more qualified targets you have at your fingertips, the easier it will be to grow your health club.
Something you might want to consider as a promotional campaign: Any prospective members, who joins or commits their loyalty for a year will receive a rebate if they answer the following questionnaire and email it back to the health club.
You really want to sit down and analyze what it is you want to know about the prospective member so you are prepared to give the rebate relative to the value of the information you are requesting. The entire idea behind rebates is to gather pertinent information that will help you grow your health club. It is an investment but it gives an enormous pay off (ROI) as well. The more research you do, the better qualified members you will engage with your health club marketing campaigns.
For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.