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Blog 120: Target Health Club Marketing

Target health club marketing is a strategic approach in which a health club gets the most from its resources by following a planned procedure for identifying prospective members who possess the greatest qualifications and potential of responding to the health club marketer’s efforts and therefore generate the highest ROI.

Target health club marketing is exactly what MMC® specializes in as health club marketers. We specialize in capturing the health and fitness conscientious and the deconditioned market through our marketing efforts. We do this with research, in-depth competitive overviews, psychographics, demographics, etc., then we take all of this information/data and merge it into a formula that we have set up to capture a specific target market which is made up of health and fitness conscientious and the deconditioned market that are hard to reach.

The best way to achieve the highest return on investment (ROI) that you could possibly hope for is having and targeting a specified target market. This means you have already done your research, profiling your target market, your soft launches, your test marketing, etc., to this market pre-qualifying them as targets. When you have already done all of this preparation to find out who your target market is, only then will you launch your health club marketing campaign.

MMC® has been in sports marketing business acquiring members since 1991. We have marketed over 500 health clubs throughout the world. Our marketing campaign has raised anywhere between $100,000 and $500,000 within 45 days for our clients in addition to $150, 000.00 or more in increased annual revenue throughout their profit centers.

MMC® increases monthly receivables (EFTs) from 200 to 500 dues-paying new memberships depending on the desired goal of our clients. This can only be accomplished through target health club marketing.

Target health club marketing is the best way to get the highest return on your investment (ROI) with the least capital at risk. If you know your target market and you know how to execute a proper health club marketing campaign, target marketing is (hands-down) going to be the most important ingredient for your success.

Target health club marketing will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.