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Blog 225: Testimonial Health Club Marketing

According to knowthis.com, in promotion and/or advertising, a testimonial or show consists of a person’s written or spoken statement extolling the virtue of a product or a service. The term “testimonial” most commonly applies to the sales pitches attributed to ordinary citizens, whereas the word “endorsement” usually applies to sales pitches by celebrities. Testimonials can be part of communal marketing.

Testimonials can be extremely effective for grabbing the attention of a large percentage of the population. I have always heard there are four basic personality types; the director, the socialist, the relator and the analytical personality. The population is comprised of these four basic personality types and everybody has a little of all four of them but they (people) always have one driving personality type. Testimonials are unbelievably important to the Relater type of personality. And as I said earlier, we all have a little of the characteristics of all four. Hence, we all have some “Relater” traits in our own personalities.

A Relater personality wants to know how everyone else feels about the said product or service. In your case, how do other members feel about your health club, your health club products and/or your health club services, etc.? By using testimonials on your website and having them available to use in your professional health club membership sales presentations, you will be able to increase your percentage of closing and locking-up new relationships. People want to know what other people think and feel about your health club products and/or health club services.

Members know you are in business and you are in business to make money. Some members are going to think you will say anything to get them to purchase your health club membership. What they don’t realize, don’t know, or may not know, is, you are very ethical and would not be involved with a subpar health club product and/or health club service and you offer testimonial evidence to prove so.

You have very little credibility when trying to lock-up the relationship, as opposed to a testimonial which comes from a member. Testimonials from numerous members will eliminate any concerns the new member may have with the validity of your statements and claims.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.