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Blog 9: Why Are Health Clubs Going Out of Business?

The answer to this question can vary widely depending on who you ask; but five reasons always make the top ten:

1. Cash Flow (normally number one in most surveys)

2. Poorly marketed (lack of, or ineffectively marketed)

3. Incompetence (I prefer to say “one person is wearing too many hats”)

4. Poor location (another way of saying…poorly marketed)

5. A declining market

What do these five reasons all have in common?

They all suffer the symptoms of a health club grasping for its last breath with one single cure.

What is the cure for this plague of closures?

MMC® www.healthclubmarketingmmc.com. MMC® can eliminate all five of these lethal elements from your health club today by launching one (or all three) of our three no-risk/self-funding health club promotions (https://www.healthclubmarketingmmc.com/no-risk-self-funding-health-club-marketing-campaigns/).

MMC® has three no-risk/self-funding promotional campaigns, CASH (https://www.healthclubmarketingmmc.com/health-club-marketing-cash-promotion/) EFT (https://www.healthclubmarketingmmc.com/health-club-marketing-eft-promotion/) & ELITE AMBASSADOR (https://www.healthclubmarketingmmc.com/health-club-marketing-elite-ambassador-promotion/) designed to increase traffic and drive up health club revenue.

Procrastination was another reason that frequently came up for the demise of some health clubs. Just do something and do it now. Hoping is not a business model; it’s a recipe for bankruptcy.

A properly executed marketing campaign is exactly what the Doctor (or bookkeeper) is ordering. You absolutely must market your health club. If you say “I want to market our health club but we do not have the budget”; then you absolutely must market your health club today, because had you launched an effective campaign last month you wouldn’t be uttering those words today.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.