Blog 87: Word-of-Mouth Health Club Marketing

Word-of-mouth health club marketing is one of the greatest forms of health club marketing your health club could ever dream of when it comes to raising revenue, driving in new business, and capturing new members. It is the most credible form of health club marketing because you have satisfied consumer promoting and supporting your health club products and health club services. The only way you are going to get good word-of-mouth health club marketing is through excellent customer service. When consumers think of your health club in a positive light, they want to tell other consumers all the good things about your health club.

Word-of-mouth health club marketing can be a double edge sword as well if you are not doing a great job servicing your existing consumers. Word-of-mouth health club marketing may not be one of your liking if you are not servicing your consumers properly. It is imperative that you treat every consumer who comes into your health club as if they are the most important person in the world. I can’t emphasize enough how important it is to treat each consumer with the utmost respect and courtesy because when somebody is coming to your health club, they want to feel important, significant, valued, and respected.

Word-of-mouth health club marketing can be the most profitable form of health club marketing ever known to man. It doesn’t cost anything but a few extra minutes of service when engaging your prospective members. Always think that every time you engage the consumer, you are investing into future revenue, you are investing your time and your energy and it is going to pay dividends over the long haul.

The extra courtesy, customer service, and respect you provide are going to get the consumer to talk about your health club to other consumers in a positive light. They are going to be more convincing because they don’t work for the health club, they don’t receive any commission and they have anything to gain by sharing their experience.

Promoting your health club through word-of-mouth health club marketing will make it easier for you to lock- up relationships with prospective members and you will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.